Introducing our new brand identiy

september 02, 2026

Dear valued Partner,

We are pleased to share an exciting update.

Over the years, Will & Co has grown into a group of specialized businesses, each serving its own market while sharing the same commitment to expertise, partnership and customer support.

To reflect this growth, we have introduced a new brand identity for the Will & Co Group and its divisions.


The new branding creates a stronger, more recognizable connection between:

  • Will & Co Group
  • Will & Co Chemicals
  • Will & Co Food Ingredients
  • Orissa part of Will & Co Group

While each division maintains its own identity and market focus, all brands now share a common visual language representing the values that define our organization:

Trust. Expertise. Reliability. Flexibility. Personal Contact. Partnership.

Over the coming months you will gradually see these changes reflected in our communications, including email signatures, brochures, presentations, websites and exhibition materials.

Please note that our legal entities, contacts, services and commitment to you remain unchanged. Only our visual identity is evolving.


We are proud of this next step and look forward to continuing our partnership under a brand that better reflects who we are today and where we are heading tomorrow.

The Will & Co Group

Will and Co Group - Announcement new branding.png


For more information on Will&Co Group please visit their website: https://will-co.eu/en/.
Please do not hesitate to contact us in case of any questions.